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Design in Business

Unlock the Power of Design Thinking for Business Success

The Design in Business course equips individuals and teams with the tools to apply design thinking to everyday business challenges. By blending design and planning disciplines, this course empowers participants to adopt a human-centred approach to problem-solving and strategic planning. Attendees will gain practical skills to launch innovative products and services, support business analysis, and enhance agile delivery.

This is an applied course where participants practice design thinking techniques in a structured, supportive environment.

Product and Service Innovation Workshop
Product and Service Innovation Workshop
Product and Service Innovation Workshop
Who is this course for?

This course is ideal for:

  • Business professionals seeking to enhance their problem-solving capabilities
  • Teams working on innovation, product development, or service design
  • Strategic planners, business analysts, and agile practitioners
  • Leaders looking to embed design thinking into their organisational culture
What will participants learn?

Participants will:

  • Gain foundational literacy in design thinking, including theories like the Three Lenses of Design Thinking and the 4 Orders of Design
  • Master the Double Diamond design process and learn to tackle complex, human-centred challenges
  • Develop skills in research planning, data curation, and synthesis to uncover insights
  • Learn to ideate, prototype, and test concepts effectively
  • Understand how to integrate design outcomes back into business operations for maximum value
Benefits of the course

By completing this course, participants will:

  • Adopt a human-centred approach to business challenges
  • Build confidence in applying design thinking tools to real-world problems
  • Enhance their ability to innovate and create value through design
  • Improve collaboration within teams by embedding design sensibilities and practices
  • Drive meaningful business outcomes with design-led solutions

Course Structure

This 5-session course covers the full design thinking process, from exploration to implementation.
1

Session 1

Foundations, Planning & Preparation
  • Introduction to design thinking as a personal and business capability
  • Exploring foundational theories, the Double Diamond framework, and types of design challenges
  • Preparing a design work brief and research plan
2

Session 2

Human-Centred Research for Business
  • Understanding the Discover phase of design thinking
  • Learning to conduct primary and secondary research (e.g., “Ask,” “See,” and “Do” techniques)
  • Processing evidence and completing a comprehensive research plan
3

Session 3

Synthesis, Insights, and Design Direction
  • Mastering the Define phase to synthesise findings and uncover insights
  • Developing problem descriptions, design principles, and “How Might We” questions
  • Preparing a design brief and validating it with stakeholders
4

Session 4

Ideation, Concept Generation, and Prototyping
  • Entering the Develop phase with ideation and concept generation techniques
  • Evaluating ideas and concepts through critique circles
  • Learning to create and refine prototypes
5

Session 5

Testing, Iteration, and Integration
  • Exploring the Deliver phase with prototype testing, iteration, and refinement
  • Evaluating designs for desirability, value, and business impact
  • Learning to integrate design outcomes into business architecture and reflect on the end-to-end process
Join our Design in Business course and gain the tools to innovate and create value through design.
Ready to tackle business challenges with design thinking? Enrol Now