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Business Model Innovation with Digital Twins and System Dynamics

By September 7, 2023November 18th, 2024One Comment

A short introduction to the value of using system dynamics as a digital twin of the business to improve strategic decision-making and experiment with strategic decisions. I also include an overview of the two-sided marketplace and solution provider business models and how the system dynamics models of these business models play out.

One Comment

  • Robert says:

    Really insightful Craig, and moves the dial a lot when it comes to making business architecture more “alive” to experiment with ideas, concepts and strategies before investment. Thanks

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