Articles

The Rising Demand for Business Architecture: Six Key Reasons Articles

The Rising Demand for Business Architecture: Six Key Reasons

I've seen firsthand how business architecture has become increasingly important for organizations seeking to navigate…

Craig MartinMay 15, 2023

The Need for Business Design: Navigating Today’s Business Landscape Articles

The Need for Business Design: Navigating Today’s Business Landscape

I find myself at the intersection of strategy, innovation, and customer experience a lot. The…

Craig MartinMay 15, 2023

The Urgent Need for Strategic Design: Addressing Large-Scale, Complex Challenges Articles

The Urgent Need for Strategic Design: Addressing Large-Scale, Complex Challenges

Strategic design is a discipline that brings together systems thinking, design principles, and strategy to…

Craig MartinMay 15, 2023

Enterprise Design: Creating Cohesive and Agile Organizations Articles

Enterprise Design: Creating Cohesive and Agile Organizations

I work at the intersection of strategy, operations, and digital. In today’s complex and rapidly…

Craig MartinMay 1, 2023

Strategic Experimentation: Unleashing the Power of Simulation for Business and Public Policy Success Articles

Strategic Experimentation: Unleashing the Power of Simulation for Business and Public Policy Success

As a strategic designer, I've had the opportunity to help clients across the private and…

Craig MartinApril 30, 2023

Hybrid Thinking – The Missing Link? Articles

Hybrid Thinking – The Missing Link?

Recently I was part of a follow-the sun presentation hosted by IASA. An interesting 24…

Craig MartinJuly 5, 2022

On airport chaos, dark matter, creative desperation and terrorism Articles

On airport chaos, dark matter, creative desperation and terrorism

I recently returned from a trip to the US, arriving at Melbourne airport at around…

Craig MartinApril 30, 2019

Strategic Design for a Modern World Articles

Strategic Design for a Modern World

It may be a terrible cliché that our world is changing faster and faster each…

Craig MartinOctober 11, 2018

Principles of the failure economy Articles

Principles of the failure economy

We have all heard of the fail-fast principle. In fact it’s quite overused now and…

Craig MartinJune 16, 2018

Accelerating from process to heuristics Articles

Accelerating from process to heuristics

A while back I attended a conference in the US that was promoting tools and…

Craig MartinJune 21, 2017