Articles

Strategic Design for a Modern World Articles

Strategic Design for a Modern World

It may be a terrible cliché that our world is changing faster and faster each…

Craig MartinOctober 11, 2018

Principles of the failure economy Articles

Principles of the failure economy

We have all heard of the fail-fast principle. In fact it’s quite overused now and…

Craig MartinJune 16, 2018

Accelerating from process to heuristics Articles

Accelerating from process to heuristics

A while back I attended a conference in the US that was promoting tools and…

Craig MartinJune 21, 2017

Your thinking is old and dated, but you don’t think so Articles

Your thinking is old and dated, but you don’t think so

Over the past 22+ years, I have been studying and working with heuristics. Sometimes known…

Craig MartinJune 7, 2017

Business Model Innovation and Cat Cafes Articles

Business Model Innovation and Cat Cafes

During the holiday break I was convinced by my daughter to head off to Melbourne’s…

Craig MartinSeptember 26, 2016

Knowing when to use design, architecture and agile Articles

Knowing when to use design, architecture and agile

I have stood in front of many senior stakeholders over the years. Some have slapped…

Craig MartinSeptember 20, 2016

5 Minutes with Craig Martin Articles

5 Minutes with Craig Martin

Craig Martin is the Founder & CEO of DesignChain and Tribalmind, and is a non-executive…

Craig MartinAugust 23, 2016

Understanding The Value Cycle Articles

Understanding The Value Cycle

In a workshop I attended with Alex Osterwalder, one of the co-creators of the Business…

Craig MartinFebruary 18, 2016